Project Proposal Writing: Complete Guide [+Tips for Success]

project proposal

When you identify a specific problem and have an idea of how to fix it, including the means and help needed, the best course of action to make your idea a reality is to develop a project proposal.

With a project proposal, you can gain essential support for your project’s implementation by effectively explaining your concept and its execution strategy to all potential stakeholders.

That is why we got together with a few experts on our team to do a deeper dive into the role of a project proposal and break it down for you.

Let’s get started!

What is a Project Proposal?

A project proposal is a document that encapsulates your vision and idea, translating them into tangible objectives, purposes, and expected outcomes.

This document should be presented to all potential stakeholders who may find your project interesting and who can provide their approval and engagement, whether in terms of funding or other resources, to support you in realizing your project and achieving the planned goals.

The project proposal provides stakeholders with a clear summary and overview of your future project, the proposed methods to address a specific problem, and the advantages it offers once realized.

Generally, a project proposal includes a time frame for project implementation and an estimated budget, providing stakeholders with a realistic understanding of the project’s complexity and the intended goal, allowing them to decide if the project aligns with their visions.

Types of Project Proposals

project proposal

Let’s now move on to a list of project proposal types that you may come across in practice:

  • Solicited Proposal. This type of proposal signifies existing interest in a specific project, as demonstrated by the project request. Typically, the request and proposals are presented to multiple qualified organizations, allowing for the selection of the most suitable proposal.
  • Unsolicited Proposal. Unlike solicited proposals, unsolicited proposals are not preceded by a request but are developed proactively without anyone specifically asking for them. This type can be more challenging to gain acceptance from clients. It is presented to parties believed to be interested in achieving the project’s goals.
  • Informal Proposal. An informal proposal does not require the same level of structure and detail as a standard project proposal. It is more informal in nature and is typically used for smaller projects that are less complex and demanding.
  • Renewal. A renewal proposal is suggested for a project that has already been implemented and requires repetition. When presenting this proposal to interested parties, the focus is primarily on the successful aspects of the previous project and how to further improve upon them.
  • Continuation Proposal. A continuation proposal is typically developed when a new phase of the approved project commences, requiring additional funding to proceed. Therefore, a continuation proposal is made when a project has already been approved and adopted.
  • Supplemental Proposal. A supplemental proposal is similar to a continuation proposal but is not related to project phases; instead, it addresses budgetary shortfalls. It is created when additional funding is needed to continue project implementation.

Project Proposal vs. Business Case

Both the project proposal and the business case are crucial for executing a project, although they serve different purposes.

The project proposal, while usually including financial aspects such as the required budget for project realization, primarily focuses on the project idea itself. It outlines the general objectives of the project, the problem it aims to solve, and the benefits it will bring. The project proposal provides an overview of what is intended to be achieved through the project.

On the other hand, the business case is aimed at justifying the project from a financial standpoint. It answers the question of why investing in the project is worthwhile and presents an analysis of costs, benefits, strategic advantages, and return on investment.

The business case considers various factors and provides a comprehensive evaluation to support the decision to pursue the project.

Project Proposal vs. Project Plan

The project proposal and project plan are two distinct documents that relate to the implementation of a project.

The project proposal is created in the early stages, when the idea has matured, and requires support and investment. It provides a high-level overview, including the project’s objectives, the approach to achieving them, the required resources, and the project timeline. However, it does not delve into specific actions and tasks that will be undertaken.

In contrast, the project plan is a detailed document that regulates the entire process of project execution. It includes specific activities, tasks, resources, and deadlines throughout the project.

The project plan outlines the project’s scope, objectives, and deliverables in detail, defines work methods, strategies, and team organization, and often utilizes project planning software to facilitate and enhance planning and execution efficiency.

Project Proposal vs. Project Charter

The project proposal and project charter are similar in terms of presenting the objectives of a project, but they differ in purpose and content.

The project proposal is created with the intention of gaining stakeholder approval and obtaining funding. It presents the problem that will be solved through the project, the project’s goals, the approach to achieving those goals, the projected timeline, and the required budget. However, it does not provide detailed information about specific project actions.

On the other hand, the project charter is a document created after stakeholder approval, serving as formal authorization for the project. It confirms the project’s approval and provides legitimacy for project managers.

The project charter includes the project’s objectives, the authority granted to the project manager, project constraints, and key stakeholders.

How to Write a Project Proposal

How to Write a Project Proposal

Writing a project proposal is half the battle. However, crafting a project proposal that meets the stakeholders’ requirements, aligns with project resources, and predicts the desired outcomes is not an easy task.

That’s why we have prepared instructions for you to avoid trouble when writing a project proposal.

#1. Write an Executive Summary

Every project is unique in many aspects, and therefore, every proposal needs to be individualized. However, regardless of its type, the first step in writing a proposal is summarizing the project from its initial phase to its outcome.

What does that practically mean?

Well, the project proposal summary should first and foremost include the purpose of the project. Whether it involves implementing a new system or improving business processes, the primary focus should be on identifying the problem that the project aims to solve.

Once the project’s goal is defined, it is necessary to outline the modalities for addressing the specific problem. This doesn’t need to be overly detailed, as the solution will be further developed in later stages.

Lastly, the project proposal summary should provide justifications for the impact the project will have once implemented.

#2. Provide Project Background Information

This section should outline the data and facts to provide a better understanding of the project’s background.

Start by explaining the problem that the project aims to solve. Make an effort to present different perspectives on the problem and describe its current status.

Then, move on to discussing previous research, initiatives, or projects related to the problem, as well as the reasons why you believe the previous solution was not optimal.

It is essential to highlight the importance of presenting all the data, statistics, or case studies in this section to provide stakeholders with a clear understanding of the previous work done and the future project execution.

#3. Offer a Solution

Once the project background has been established, it’s time to propose a solution that effectively addresses the identified problem.

Breaking down the approach into several segments is crucial. This means thoroughly outlining the project schedule, milestones, and the roles and responsibilities of each team member. It is important to provide a detailed description of the tasks and workload that each team member will be responsible for.

Afterward, proceed to analyze the real and potential risks that the project may encounter. This analysis will enhance stakeholders’ understanding of the project and facilitate the identification of contingency plans, including plan B and plan C.

The proposed solution requires the use of specific tools, software, and other resources that the team members will utilize. So, present these tools and resources to stakeholders to showcase their value and explain how they will contribute to the success of the project.

Essentially, this section of the project proposal is of utmost importance as it provides stakeholders with a comprehensive understanding of the problem and its solution.

#4. Determine Project Deliverables

As we discussed, the goal of the project proposal is to convince stakeholders that your solution to the problem is optimal. The purpose of the project always has a certain value.

Therefore, it is crucial to define simply and straight to the point what the outcome of the project will be that represents its value. This can be a product, application, software, or anything else that will serve as the project’s legacy.

Whatever it may be, stakeholders essentially want to know why they should choose your project.

#5. Identify Resource Requirements

Discuss the resources required to execute the project successfully. This should include personnel, equipment, facilities, budget, and any external support needed.

Provide a detailed breakdown of the required resources, including their estimated costs or availability.

Then, explain how these resources will be allocated, managed, and monitored throughout the project lifecycle.

Don’t forget to consider any potential risks or constraints related to resource availability and propose mitigation strategies.

#6. State the Project Outcome

The final piece of the puzzle, called the project proposal, is the conclusion.

It won’t be difficult to practically package everything that has been previously written to present to everyone why your project is the ideal solution to the problem.

Concisely describe the problem, how it needs to be solved, how many resources will be required, and what the project will bring in the long run.

7 Best Practices for Writing Project Proposals

Keep the following points in mind while creating your project proposal for the best possible reception and presentation of your proposal:

Conduct Extensive Research

Before writing the proposal, thoroughly research your project. Understand the problem it aims to solve, the approach you will take, and the target audience. The more you delve into the purpose and implementation of the project, the easier it will be to summarize and articulate the entire project idea in a concise project proposal with all the relevant information.

Understand Your Audience

Consider your target audience throughout the proposal process. Determine why your specific audience should listen to you, what they stand to gain from project implementation, and how your project addresses the specific problems they face.

By understanding their expectations, needs, interests, and specific demands, you can prioritize and identify which audience groups are most important to gain support for the project.

Set SMART Goals

To successfully write a project proposal, it is beneficial to have a clear vision of how your proposal will look and follow its elements to ensure a concise and clear idea. Achieve this by setting SMART goals, which means making your goals specific, measurable, relevant, achievable, and time-bound.

Make it Simple

Despite the complexity of your project, remember that the key is simplicity. Simplify your project and emphasize key points during your writing. This will capture and keep the attention of your stakeholders during the presentation.

Understanding the project thoroughly and being able to explain its ultimate purpose, the problems it addresses, and why it is being presented to a particular audience will greatly simplify the writing process.

Use Project Proposal Templates

Utilize project proposal templates, as they provide a framework for writing a well-structured project proposal. They guide you through the essential components that a project proposal should include, such as an executive summary, a project description, a timeline, a budget, and more.

Templates not only facilitate the writing process but also modernize the proposal, making it more creative and visually appealing.

Highlight Benefits

Emphasize the advantages that the implementation of your project will bring. Present the concrete problems your project will solve and showcase its impact through real project proposal examples. While it is crucial to highlight the benefits, it is also important to be realistic and address any potential challenges you may encounter.

Include a Detailed Budget

Transparency regarding the necessary costs for project implementation will give you an advantage. Specify your expenses, explaining why you dedicated specific amounts and how they will be allocated to different aspects of the project.

Justify your budget and propose ideas for securing the funds, such as leveraging contacts, potential organizations, and other funding sources.


You have taken a crucial step by identifying a problem and dedicating yourself to finding a solution. Have confidence in your idea and the strategies for its realization, recognizing the positive impact it can make.

Trust in your abilities, for when you believe in your own potential, others will also believe in you.

By adhering to an effective project proposal format, structure, and content, you are paving the way for gaining the approval of stakeholders and accomplishing your objectives, ultimately driving meaningful change.


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